Some early rumours have spread on the net that the next Bond film set for release in 2015 will feature James Bond wearing a supercharged smartwatch. Apparently all the big electrical companies are in early bidding wars to make sure their smartwatch features on the wrist of one of the most iconic film characters of all time.
The timing for such a placement seems right as next year alone the industry has forecast sales of around 5 million smartwatches worldwide. If the predictions are true, smartwatches will become one of the must have items over the coming 18 month and as such, why wouldn’t one of the big companies pay millions to have their smart watch on the wrist of James Bond? Companies such as Sony and Samsung have already come to market with their offerings, and although reviews have been mixed sales figures for both devices have not been insignificant.
Many have criticised the inclusion of so many product placements in James Bond over the years, but who can deny the pulling power of the coolest man on the planet? As with the majority of TV and film these days, the money that these deals generate means films such as James Bond can continue to be made.
Fans will remember the Omega wristwatch worn by Pierce Brosnan in Die Another Day, Containing an explosive detonator and laser beam cutter. No one can be sure what features the Bond smartwatch will contain, but be sure it will be more than a companion for his smartphone. Expect more bomb detonation and teleportation rather than checking emails and screening calls.
If James Bond does end up wearing a smartwatch in the next Bond film, which brand would you like to see on his wrist? It looks certain that both Google and Apple will join the market next year, so James Bond may have a tough decision to make!
It was announced this year that Sam Mendes will direct the 24th Bond film, after the success of Skyfall as it became the highest grossing film of all time in the UK after taking £94 million in tickets sales in only 40 days beating the previous record holder Avatar which made £94 million in 11 months.
Below are 3 examples of some of the most lucrative product placement deals in the James Bond films from over the years…
James Bond swaps Martini for a Heiniken, the deal with Heiniken was reported to be worth £28 million. According to Daniel Craig, the film couldn’t have been made without the money the deal generated. The deal stated that James Bond had to be seen drinking a Heiniken in at least 1 scene in the film.
The Man with the Golden Gun (1974)
American motors paid the film studio $5 million to make sure James Bond drove nothing but their cars in the film. This included the AMC Hornet which Bond used in the iconic scene in which he jumped a broken bridge (upside down of course).
Tomorrow Never Dies (1997)
The production costs for the entire film were covered by having tie-ins with 8 major corporate brands including BMW, Avis & L’Oreal in a combined deal worth over $100 million.